Deseret News: Marketers, designers and others must reverse their way of thinking in the Middle East

Screenshots of 3M’s Saudi Arabian websites show the layout of the Arabic version (right) mirrors the layout of the English version (left) in multiple ways.

Marketers, designers and others must reverse their way of thinking in the Middle East

Mar 7, 2014  

DeseretNews.com

In some markets, people read from right to left, not from left to right as we do in English. The results can be comical if marketers, designers, developers, producers or even everyday tattoo aficionados do not understand this and plan accordingly.

Read Adam Wooten’s full article here: http://www.deseretnews.com/article/865598116/Marketers-designers-and-others-must-reverse-their-way-of-thinking-in-the-Middle-East.html