Source: PR Newswire

Evolving language can frustrate some global brands, benefit others

Jul 18, 2014  

DeseretNews.com

Some global brands can change the meaning of words and symbols in their favor, while others can not, but each brand needs the wisdom to know the difference.

Read Adam Wooten’s full article here: http://www.deseretnews.com/article/865607151/Evolving-language-can-frustrate-some-global-brands-benefit-others.html